Why business needs empathy
The end-users or customers are crucial stakeholders in your innovation process, as they are the ones eventually using your solutions. This is why they should be given a central role, because if you ignore your customer, they will ignore you and what you’re offering.
This is why Human-Centered Design, or the act of designing solutions with the end-user at heart, is a more sustainable, faster, and more cost-effective approach to innovation than traditional design.
Within this process, empathy is key to enable yourself to understand your clients, employees, users, stakeholders, etc.
But how do you empathize with your clients, employees, users, stakeholders, …? Discover it during our 3rd Human-Centered Design summit, which will be all about empathy!
What can you expect?
We have invited engaging speakers from around the world to give inspirational talks and lively, hands-on workshops. You will leave with a bag full of tips and tricks on how to use the power of empathy. But before you leave, you can also expect great finger food and good company!
Moderator of the debate
'The impact of empathy’
Director at Blue Health Innovation Centre
Authority within the field of Empathy
Coach in exec programme at Harvard Business School HBS
12.30: Networking & lunch
13.45: Welcome By david geerts
Prof. Jan-Erik Baars