30 November 2017, Hotel Bloom (Brussels)


In a fast-evolving sector that is now being rethought from the point of view of the consumer’s experience, customer focus is a critical factor for success. 

That is why Harmony and U-Sentric brought together a number of top speakers on the 30th of November!

Each and every one of them is a visionary in the sector. The speakers shared their enriching experiences via financial TED talks during the event.

The speakers

  • Koen Verdoodt – Director Product Development Property & Motor – & Sarah Catoul – Manager Distribution & Digital Strategy Non-Life – van AG Insurance

  • Kristien Meykens – Head of Competence Center Customer Experience – van KBC.

  • Christophe Marius – CEO Northern Europe & Dirk Gauwberg – CMO Northern Europe - AXA Partners.


Have a look at the pictures of the event and get a grasp of the atmosphere and hopefully we will see you on one of our other events!

(c) Claudio Centonze


Presented by:

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The Human-Centered Design Summit 2017

The end-user or customer is a crucial stakeholder in your innovation process, as they are the ones eventually using your solutions. This is why they should be given a central role, because if you ignore your customer, they will ignore you and what you're offering.

This is why Human-Centered Design, or the action of designing solutions with the end-user at heart, is a sustainable, faster, and more cost-effective approach to innovation.

Have a look at our aftermovie and hopefully we will meet you there next year!



Have a look at our speakers of the afternoon


Annita Beysen
Managing Partner



Celebrating 10 years of U-Sentric

The value of Customer driven innovation

U-Sentric is celebrating it's 10th anniversary this year. Annita will present you the story of the past 10 years, and how U-Sentric has evolved and grown. 

Annita and the U-Sentric team members will share their best practices and some of their most inspiring cases of the past 10 years. 



Venkat Ramaswamy

Top Expert Co-Creation


Value creation:
Taking Design Thinking to the next level

Value creation:
Taking Design Thinking to the next level

Venkat is a sought-after speaker and a mentor to global firms seeking to become a co-creative enterprise. He has helped several organizations across the United States, Europe, Asia, and Latin America conceive and execute new business ideas through co‐creation, He even helps build management capabilities for co‐creation inside their organizations.

Venkat is a prolific author of numerous articles—including the popular and prize winning 2000 Harvard Business Review article “Co-opting Customer Competence” and the 2003 MIT-  “The New Frontier of Experience Innovation” (both coauthored with C. K. Prahalad) as well as the 2009 Emerald Literati award-winning Strategy & Leadership article
Leading the Transformation to Co-Creation of Value”,

His new book is The Co-Creation Paradigm ( March 2014; co-authored with Kerimcan Ozcan).

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Agnis Stibe

Prof. Agnis Stibe
ESLSCA Business School Paris
MIT Media Lab

Transformational Design for Sustainable Behavior Change

Transformational Design for Sustainable Behavior Change

Dr. Agnis Stibe is a Professor at ESLSCA Business School Paris and a Sociotech Designer at MIT Media Lab. Agnis envisions future Persuasive Cities that encourage healthy and sustainable routines. He believes that our world can become a better place thought purposefully designed urban spaces that successfully blend technological advancements with human nature. His research is built upon socio-psychological theories to design Socially Influencing Systems (SIS) for behavior change at scale.

Agnis has worked for a number of Fortune 100 companies such as Hewlett-Packard and Oracle. Dr. Stibe has been awarded a recognition for his long-term creative work from the Ministry of Education and Science of Latvia twice. He has received awards from the MIT Media Lab, Nokia Foundation, Dr. Theo and Friedl Schoeller Research Center for Business and Society, and the Latvian Fund for Education. More: transforms.me


Bart De Smet

Manager of the year
CEO Ageas

International insurance group with Belgian roots

A deep dive into what is shaking and driving the world of insurance

A deep dive into what is shaking and driving the world of insurance

Customer expectations and behaviors are changing in insurance. Among other things, this is enabled by the digital revolution. Connected homes and cars, wearable health technologies and smart use of data are shaping the future of insurance. Start-ups are on the increase; disruptors are emerging; and insurers are facing these significant challenges and opportunities.

Bart De Smet, CEO of Ageas, an international insurance Group with Belgian roots, takes the audience on a journey to explore these new dynamics, demonstrating along the way how Ageas is embracing these trends for the benefit of its stakeholders.