30 November 2017, Hotel Bloom (Brussels)


In a fast-evolving sector that is now being rethought from the point of view of the consumer’s experience, customer focus is a critical factor for success, and maybe even for survival. 

That is why Harmony and U-Sentric are bringing together a number of top speakers on the 30th of November!

Each and every one of them is a visionary in the sector. Our speakers will share their enriching experiences via financial TED talks during the event.

The speakers

  • Koen Verdoodt – Director Product Development Property & Motor – & Sarah Catoul – Manager Distribution & Digital Strategy Non-Life – van AG Insurance

  • Kristien Meykens – Head of Competence Center Customer Experience – van KBC.

  • Christophe Marius – CEO Northern Europe & Dirk Gauwberg – CMO Northern Europe - AXA Partners.


You will learn all about the latest trends in these fields and will have some great networking opportunities later on.




Presented by:

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The Human-Centered Design Summit 2017

We are very proud to announce the second edition of the ‘Human-Centered Design Summit’ on the 12th of October 2017 with internationally acclaimed keynote speakers.

The end-user or customer is a crucial stakeholder in your innovation process, as they are the ones eventually using your solutions. This is why they should be given a central role, because if you ignore your customer, they will ignore you and what you're offering.

This is why Human-Centered Design, or the action of designing solutions with the end-user at heart, is a sustainable, faster, and more cost-effective approach to innovation.

We know this to be true from our 10 years of experience. But don’t just take our word for it, come and join us and listen to the keynote speakers we have carefully brought together.


The program

We will serve you an afternoon of World-renown experts
from the field of Co-Creation and Social influencing

It will be an afternoon not To be missed!

12.30 P.M
Networking & Lunch


2.00 P.M.


Annita Beysen
Managing partner U-Sentric


2.20 P.M. Venkat Ramaswamy

Top Expert Co-Creation
Author of: 'The paradigm of


3.45 P.M


Coffee break 

4.15 P.M 

Agnis Stibe

MIT Media Lab


5.00 P.M Bart De Smet

Manager of the year


5.30 P.M. 
Networking & Finger food 



U-Sentric is the organiser of this event and reserves the right to decline inscriptions without any further motivation. In this case you will be duly notified and will not be asked for any payment; and if you have already paid, the amount will be refunded within a week following receipt of the notification. Thank you for your understanding.



U-Sentric has invited world-renowned speakers who are pioneers in their field.


Annita Beysen
Managing Partner



Celebrating 10 years of U-Sentric

The value of Customer driven innovation

U-Sentric is celebrating it's 10th anniversary this year. Annita will present you the story of the past 10 years, and how U-Sentric has evolved and grown. 

Annita and the U-Sentric team members will share their best practices and some of their most inspiring cases of the past 10 years. 



Venkat Ramaswamy

Top Expert Co-Creation


Value creation:
Taking Design Thinking to the next level

Value creation:
Taking Design Thinking to the next level

Venkat is a sought-after speaker and a mentor to global firms seeking to become a co-creative enterprise. He has helped several organizations across the United States, Europe, Asia, and Latin America conceive and execute new business ideas through co‐creation, He even helps build management capabilities for co‐creation inside their organizations.

Venkat is a prolific author of numerous articles—including the popular and prize winning 2000 Harvard Business Review article “Co-opting Customer Competence” and the 2003 MIT-  “The New Frontier of Experience Innovation” (both coauthored with C. K. Prahalad) as well as the 2009 Emerald Literati award-winning Strategy & Leadership article
Leading the Transformation to Co-Creation of Value”,

His new book is The Co-Creation Paradigm ( March 2014; co-authored with Kerimcan Ozcan).

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Agnis Stibe

Prof. Agnis Stibe
ESLSCA Business School Paris
MIT Media Lab

Transformational Design for Sustainable Behavior Change

Transformational Design for Sustainable Behavior Change

Dr. Agnis Stibe is a Professor at ESLSCA Business School Paris and a Sociotech Designer at MIT Media Lab. Agnis envisions future Persuasive Cities that encourage healthy and sustainable routines. He believes that our world can become a better place thought purposefully designed urban spaces that successfully blend technological advancements with human nature. His research is built upon socio-psychological theories to design Socially Influencing Systems (SIS) for behavior change at scale.

Agnis has worked for a number of Fortune 100 companies such as Hewlett-Packard and Oracle. Dr. Stibe has been awarded a recognition for his long-term creative work from the Ministry of Education and Science of Latvia twice. He has received awards from the MIT Media Lab, Nokia Foundation, Dr. Theo and Friedl Schoeller Research Center for Business and Society, and the Latvian Fund for Education. More: transforms.me


Bart De Smet

Manager of the year
CEO Ageas

International insurance group with Belgian roots

A deep dive into what is shaking and driving the world of insurance

A deep dive into what is shaking and driving the world of insurance

Customer expectations and behaviors are changing in insurance. Among other things, this is enabled by the digital revolution. Connected homes and cars, wearable health technologies and smart use of data are shaping the future of insurance. Start-ups are on the increase; disruptors are emerging; and insurers are facing these significant challenges and opportunities.

Bart De Smet, CEO of Ageas, an international insurance Group with Belgian roots, takes the audience on a journey to explore these new dynamics, demonstrating along the way how Ageas is embracing these trends for the benefit of its stakeholders.

Mariano Charquero-Mariño

So, Leuven
8/06/2017, Leuven

Organized by U-Sentric

Mariano is a London based UX consultant who guides companies like Google and Net-a-Porter to a bullet-proof vision. He has 10 years experience in the industry, and currently he is guiding Tesco to try other approaches and not to be afraid of new things when these have been validated in testing.

During his time at Google he was part of the Play Store team, working closely with Google's partners (BBC, Guardian, Spiegel, Ebay and others), to increase user conversions while taking their apps to Editor's Choice level.
He believes digital products need to be evolving all the time and this is why testing and research are so important to continue at the top of the game.


Innovation - Innovision
How to lose the fear of Change

This talk will cover how defining the vision and planning in accordance, makes changing things and updating patterns much easier. Establishing a work process, wether it is Agile or Design Sprint, will allow everyone to lose the fear of change, to achieve quick wins and to test before discarding any 'crazy' idea.

By the end of this talk, participants were able to:

  • Have a better understanding of the process that leads to innovative digital products.
  • Be prepared to advocate user-centred design within their organisations
  • Be able to make critical connections between research outcomes and design decisions
  • Be able to apply an understanding of user experience fundamentals to their future work

The Journey to

Health House, Leuven

Organized by: Esperity & U-Sentric

(c) Pictures: Antoine Rassart


The Journey to Patient-Centricity

For Pharma companies to stay relevant it is crucial to go further than merely being a listening ear. They should actively understand the context of the patient. What do they want? What do they need? This will help to create new solutions that are not just potent but harmonious.

Having a thorough understanding of your patient’s journey, enables you to test, validate and deliver better solutions, with higher adherence and a superior patient experience.

During our event: ‘the Journey to Patient-Centricity’ we will present examples and companies that implemented successful patient-centered initiatives in the pharma sector. On top we will expound on the different methods at your disposal to collect patient input to bolster your initiatives.

Expert speakers from pharma industry explained how they manage their patient-centered initiatives,  what their patient's needs are from a pharma perspective, and what potential solutions are to meet these needs.



the speakers:

  • UCB
One way to begin the process of advancing Patient-Centered care is by understanding and involving patients and families in the design of care.

Tendayi Viki
The corporate Start-up

23/3/2017 - 3Hoog Leuven

Pictures: (c) Jonathan Vahsen photography

As you have undoubtedly experienced, it is increasingly difficult to innovate effectively in complex and rapidly changing sectors such as Healthcare, Finance, ICT, Manufacturing and FMCG.

This reinforces the key role of Human-Centered Design as sustainable enabler for cost-efficient and faster innovation.

We were really proud to announce the first Human-Centered Design Summit on the 17th of November 2016 with internationally acclaimed keynote speakers.



Kim Erwin

When people are the X factor: 
Using Human-Centered Design to innovate and fit healthcare to people

While powerful ideas are always important, people are the X factor in moving an idea through to market. 

In this healthcare-based case study, we learned how design methods helped advance not only the core innovation, but also engaged the stakeholders essential to its success. 

Kim made a case about the effectiveness of HCD methods in a complex environment and how to create value for patient, caregivers and clinical staff.

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Ben Jacobson

We in the innovation field know that it is very difficult, if not impossible, to demonstrate a straight line connection between the money spent on "innovation" and the money earned from these investments. 

Yet, we see increasingly investments in innovation design and research. 

Sometimes blindly or foolishly, and at other times brilliantly, measured by market success, brand valuation and growing streams of revenue.."

But the success stories do not always arrive on schedule or with regularity. 

The stories behind the innovations are never as clear, concise or repeatable as we in the industry would like.” 

Using case studies from various sectors Ben showed how 5 key values emerge during user centered design programs and how they can be nurtured to build an innovation oriented culture.

Santosh Basapur

Smartness has increasingly come to be defined as “remote access to things via smartphone”.

The problem is that when we lead with technology we end up with technology vis a vis a hammer looking for a nail. 

In this talk Santosh discussed Human-Centered Innovation projects being done for truly ingenious experiences, namely, CWCS – cars with common sense -and Habitu and Circle – a smart high rise experiences for seniors.