uxresearch

UX will help you win the marketing game

UX will help you win the marketing game

Some years ago I graduated as a marketer with a big heart for market research. I was that nerdy type that loved to sit behind her desk doing all sorts of analyses in SPSS. I was going to tackle the corporate world and help sell a lot of products. I was going to detect an untapped market. Ten months in and my experience in the marketing world ended.