social media

A new approach to create a great social UX

A new approach to create a great social UX

Nowadays customers go online in search of information about a company, product or service, to look up reviews and then turn to social media to interact with the company before, during and after purchasing. We love interacting with companies via social media because it’s more personal. But how a company handles its social media approach can greatly influence our perception and therefore our customer experience.