Who is my customer and what does he need? That’s the most important question a company can ask itself. Knowing what he needs will guide you as to which elements you need to integrate in your product and communication to target your customers. This will influence the experience you’re giving them, and providing your customers with a great experience will elevate your company to a whole new level.
A few weeks ago we talked about eliminating the self-blame within the user experience. Empathy lies at the base of this. By putting yourself in the shoes of your user and really knowing and feeling how he wants to interact with your product, you are able to eliminate the self-blame and make the experience more pleasant for him. But showing empathy is not something we all do that often, it’s even a skill not all of us possess but you definitely can practice.