Sometimes it occurs that you notice some pages or elements on your website don’t really provide the return or outcome you’re trying to reach. Via UX research you can specifically detect which pages form a bottleneck for your sales. On the other hand you’ll get to know the behavior of your users and see how they interact with your website and where it all goes wrong. You’ll find out how to optimize your website which will ultimately lead to higher sales, more visitors and returning customers. You don’t even need a lot of people to uncover these problems: by conducting a test with 5 users you will already detect 85% of your sites problems.