empathy

No empathy? No optimal User Experience!

No empathy? No optimal User Experience!

A few weeks ago we talked about eliminating the self-blame within the user experience. Empathy lies at the base of this. By putting yourself in the shoes of your user and really knowing and feeling how he wants to interact with your product, you are able to eliminate the self-blame and make the experience more pleasant for him. But showing empathy is not something we all do that often, it’s even a skill not all of us possess but you definitely can practice.

4 reasons why you should co-create

4 reasons why you should co-create

We’ve already written an article about ‘the power of co-creation’ today we’ll summarize it in 4 reasons why you should co-create. This article is about co-creation between a company and its stakeholders including the end-user. Next week we’ll discuss another form of co-creation, stay tuned for that. But for now, if you’re still not sure why you should co-create or if you’re trying to convince your manager, please continue reading.