Last June we organized an event at which Pelle G. Hansen was our keynote speaker. P. G. Hansen is a behavioural scientist and an expert in nudging. Nudging, you ask? Last week we showed you some examples of nudges, today we’ll explain more about the concept itself. Nudging is becoming more and more known and it’s basically “any aspect of the choice architecture that alters people’s behaviour in a particular way without forbidding any options or significantly changing their economic incentives” (Thaler and Sunstein, 2008).
We all have some attitudes of which we know that they aren’t good but we don’t always think about them. We all would like to change, this is in fact the right time to start thinking about our New Year’s resolutions but for the ones that aren’t motivated enough to change their behavior themselves, there is always behavioral design to help you in a very subtle way. Behavioral design is a very broad domain but today we’ll focus on ‘Nudging’. Before we explain what it is, we’ll tease you with some good examples of nudges that were successfully implemented.