This week, on Thursday 22 September, U-sentric is organizing a new UX event, “How to sell UX to Management”. It is a great honour to welcome 2 inspiring experts as speakers: Dan Sennet and Colman Walsh, who will share their tips & tricks on how you can convince others, especially management, to adopt a user-centered mindset.
We’ve already written an article about ‘the power of co-creation’ today we’ll summarize it in 4 reasons why you should co-create. This article is about co-creation between a company and its stakeholders including the end-user. Next week we’ll discuss another form of co-creation, stay tuned for that. But for now, if you’re still not sure why you should co-create or if you’re trying to convince your manager, please continue reading.
UX Research is not only important for the CEO of a company nor only for the marketing department, it’s equally as important for the innovation manager, the research and development department, ICT, customer care and so much more. It’s important for every single department if you want to be the best at what you do.
User experience is becoming more and more important and while most companies are aware of this, sometimes convincing managers to do UX research is a hard nut to crack. Conducting UX research has a wealth of benefits which can be translated into benefits for the user, benefits for the marketing department and also benefits for the company itself. We will explain all these benefits for the different parties in a series of three articles. In this first article you can read how UX research benefits a company, which is ideal if you need to convince your manager to pursue the path of a user-centered company. CEOs and managers on the business side are focused on ROI and work with KPIs, unlike the designers who focus on building beautiful interfaces that work and use different measurements of success. Yet both are equally important and both are a result of a great user experience, only translated towards different target groups. Let’s talk the talk of our interlocutor. Are you trying to convince your CEO of the benefits of UX research? Talk in numbers.
I’m sure we all did some kind of online shopping in the run-up to Christmas. I’m also pretty sure you are doing some online winter sales shopping to quickly get that 50% off, aren’t you? I know I am. Online shopping is an easy alternative to the bricks and mortar stores and is a growing business around the globe. In 2015, 44.3% of worldwide Internet users purchased products and services online and by 2018 this number is expected to grow to 47.3% (source). In 2014, 64% of the Belgian population purchased products or services over the internet, spending on average 153 Euros per month (source).
However, these figures aren’t only a good reason to focus more on growing profitable online operations, they also act as a motivation to create a simpler, clearer and practical shopping cart.