Co-creation with Children
Co-creation matters, yet how we approach it depends on who is involved. Especially when children are involved the approach needs to be tailored. If you’re thinking about co-creating with children, here are some tricks to get you going:
1. Carefully select your moderator
Avoid moderators that might reduce interaction and interest. This means that a moderator should be close to the age group of the children you’re trying to understand, they should be somebody the kids can identify with, relate or look up to, they should also be up to date on trends and products these kids use, and they should be intuitively good with the youngest among us.
2. Build a narrative
A good story draws people in, especially kids. Create a narrative that the children can relate to and want to contribute to. By doing this, children will more intuitively grasp what the goals and expectations are.
3. Kid’s attention spans are short... very short
Attribute short and clear tasks. Young(er) children have a hard time staying on topic and need a clear well-defined set of tasks to focus on. To manage attention, often switch between tasks to avoid the children losing interest.
4. Create trust
Building trust is something that needs to be initiated as early as possible, even before the session begins. Start, for example, by introducing yourself while the children’s parents, or others they already trust, are (still) present. This creates a first personal connection. Avoid putting any individual kid in the limelight, and distribute attention evenly between all of the young participants. Show and do yourself what you are asking from the children, so they will follow your lead.
5. Have fun
However exhausting the co-creation session with children will be, and it will be, have fun! Because if you know the tricks, it will be a lot of fun! And most important, you will learn a lot!
Do you want to know more about co-creating with children or co-creation in general? Don't hesitate to reach out! Contact us via email@example.com or call us on +32 478 40 51 86, we will be more than happy to talk to you.