Last week at this time we were preparing for our inspiring after-work event “How to sell UX to management”. A huge thank you to everybody who attended. We hope that you enjoyed it as much as we did and learned a lot of useful tips.
This week, on Thursday 22 September, U-sentric is organizing a new UX event, “How to sell UX to Management”. It is a great honour to welcome 2 inspiring experts as speakers: Dan Sennet and Colman Walsh, who will share their tips & tricks on how you can convince others, especially management, to adopt a user-centered mindset.
Who is my customer and what does he need? That’s the most important question a company can ask itself. Knowing what he needs will guide you as to which elements you need to integrate in your product and communication to target your customers. This will influence the experience you’re giving them, and providing your customers with a great experience will elevate your company to a whole new level.
A few weeks ago we talked about eliminating the self-blame within the user experience. Empathy lies at the base of this. By putting yourself in the shoes of your user and really knowing and feeling how he wants to interact with your product, you are able to eliminate the self-blame and make the experience more pleasant for him. But showing empathy is not something we all do that often, it’s even a skill not all of us possess but you definitely can practice.
Normally we blame our own misfortunes on our environment and others’ misfortunes on their personality (Donald A. Norman). But when it comes to user experience, the opposite is often the case. A user will blame himself first when he can’t use a website properly or when he can’t handle a product like it’s designed to do. But users don’t need to blame themselves.
We already published an article about co-creation and last week we discussed 4 reasons why you should co-create. Co-creation is buzz today and the term is used and certainly misused in many different ways. Co-creating with end-users and stakeholders has always been and will always be used in Human Centered Design business. Co-creating is a wonderful method to gain deep understanding, genuine insights, and a lot of inspiration out of the ‘creations’ of the different stakeholders. These workshops — used for ideation, prototyping, … are a very intense way to involve the people whom you are designing for. They are the experts in real life, so in these workshops they become the designers of their future work tools.
We’ve already written an article about ‘the power of co-creation’ today we’ll summarize it in 4 reasons why you should co-create. This article is about co-creation between a company and its stakeholders including the end-user. Next week we’ll discuss another form of co-creation, stay tuned for that. But for now, if you’re still not sure why you should co-create or if you’re trying to convince your manager, please continue reading.
Sometimes it occurs that you notice some pages or elements on your website don’t really provide the return or outcome you’re trying to reach. Via UX research you can specifically detect which pages form a bottleneck for your sales. On the other hand you’ll get to know the behavior of your users and see how they interact with your website and where it all goes wrong. You’ll find out how to optimize your website which will ultimately lead to higher sales, more visitors and returning customers. You don’t even need a lot of people to uncover these problems: by conducting a test with 5 users you will already detect 85% of your sites problems.