U-Sentric, your partner in Customer-driven innovation

With over 100 years of combined experience in Human Centered Design, and the successful completion of over 400 projects we can proudly say that we are one of the leading firms in Belgium. We go from improving the customer experience to partnering with companies to implement a customer-centered strategy.

The right team

Conceived at the Centre for User Experience Research (CUO) of the K.U. Leuven University, we are a cross-disciplinary team of 14 members, well-versed in effective and efficient project management.

The right partners

At U-Sentric, the experts are certified by the LUMA institute


Meet the U-Sentric team

A team who's passionate about your customer!

Want to know more about us? Stop by for a cup of coffee,
call +32 472 44 93 82 or e-mail us: hello@u-sentric.com.

We are looking forward to meet you!

Kathlien Valkeniers

Operations & HR

Annita Beysen

Managing Partner 

Jannelien Verjans

Senior Design Researcher

Tara Shrimpton-Smith

Head of Europa Business Unit

Iuliana Ioan

Senior UX - Usability Expert
Social Media Expert

Katrien Pypen

Senior UX - Usability Expert

Arnaud dierickx

Business Development
Design Strategist

Reino Viljoen

Senior UX Expert

Wim Verhavert

Senior Design Researcher

Loulou Dockx

Design Researcher


Vlad Omete

Senior UX Expert

Chantelle Barker

Senior UX Expert

Arne Jansen

Senior Design Researcher

David Geerts

Partner (Research Manager at Mintlab, KU Leuven)

Our philosophy

We strongly believe that customers are the foundation upon which any company is built. Yet actually putting those customers in the center of the value chain is an idea most companies only pay lip service to. U-Sentric was founded out of the love for users at heart. We have been creating enjoyable products that work and we continue to help companies become more User-Centered by providing new perspectives, collecting genuine user insights and matching users' needs.